(DOWNLOAD) "Brand Command" by Alex Marland ~ eBook PDF Kindle ePub Free
eBook details
- Title: Brand Command
- Author : Alex Marland
- Release Date : January 15, 2016
- Genre: Public Administration,Books,Politics & Current Events,Nonfiction,Social Science,
- Pages : * pages
- Size : 5464 KB
Description
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.
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